Growth Lab by NIOMA

The Phases of a Rebrand

The Phases of a Rebrand

As a business, your brand is the foundation of everything that you do. Branding encompasses more than your logo, tagline or colours – it also includes your brand’s personality, values and messaging.  Strategic branding is what allows you to position your business...

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How Do You Measure a Brand?

How Do You Measure a Brand?

When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...

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The ROI of Brand Development

The ROI of Brand Development

Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...

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Why Brands Driven By Values Succeed

Why Brands Driven By Values Succeed

“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...

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Why Brands Need a Digital-first Approach

Why Brands Need a Digital-first Approach

Now more than ever, a digital-first approach to building a brand is a needed. Let’s face it – the present is digital. In recent years, we’ve overwhelmingly welcomed the digital revolution with open arms. This was only accelerated by the pandemic, which changed the way...

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Digital Marketing

Building Trust with Social Proof

Building Trust with Social Proof

Today’s consumers research their purchases online, often using online reviews to validate their buying decisions. An impactful way to build trust with your audience and increase sales is through the use of social proof. It is when people validate their decisions based...

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Branding & Identity

The Phases of a Rebrand

The Phases of a Rebrand

As a business, your brand is the foundation of everything that you do. Branding encompasses more than your logo, tagline or colours – it also includes your brand’s personality, values and messaging.  Strategic branding is what allows you to position your business...

read more

Web Design

Signs Your Website is Outdated

Signs Your Website is Outdated

As the online world continues to evolve, an outdated website can have a negative impact on your online presence. Some clear signs of an outdated website include an old or unprofessional design, slow loading times, broken links, and poor mobile responsiveness. ...

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