The Nioma Blog

Branding & Marketing Insights

Branding insights, industry news, and behind the scenes updates from Nioma

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How Do You Measure a Brand?

How Do You Measure a Brand?

When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...

The ROI of Brand Development

The ROI of Brand Development

Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...

Why Brands Driven By Values Succeed

Why Brands Driven By Values Succeed

“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...

When is the right time to invest in brand strategy?

When is the right time to invest in brand strategy?

If you've considered investing in brand strategy before, you may have asked yourself – how will I know when the time is right? The truth is, everyone's situation is different. Strategy isn't something you want to rush. It takes time. Having a solid brand strategy can...

Why brands need a digital-first approach

Why brands need a digital-first approach

Now more than ever, a digital-first approach to building a brand is a needed.     Let’s face it – the present is digital. In recent years, we’ve overwhelmingly welcomed the digital revolution with open arms. This was only accelerated by the pandemic, which...