A rebrand can help a company increase brand recognition, strategically reposition themselves, or better connect with their audience. What’s involved in a rebrand can vary from situation to situation – it often involves a new brand strategy and full visual identity...
When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...
Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...
“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...
If you've considered investing in brand strategy before, you may have asked yourself – how will I know when the time is right? The truth is, everyone's situation is different. Strategy isn't something you want to rush. It takes time. Having a solid brand strategy can...
Now more than ever, a digital-first approach to building a brand is a needed. Let’s face it – the present is digital. In recent years, we’ve overwhelmingly welcomed the digital revolution with open arms. This was only accelerated by the pandemic, which changed the way...
Multi-channel marketing for a leading online art galleryZatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world. They have been featured in many major publications such as Architectural...
Rebranding a Community Staple of Over 30 YearsEpicuria is an Ottawa food shop and catering company located in Ottawa. As a company founded by chefs, they’re known for their gourmet meals, artisanal grocery items and upscale corporate catering services. We worked with...
A modern brand identity for an interior design studio.Louise Cardinal Concept is a mother-daughter interior design duo that offers interior design and decor services. We worked with them to design a brand identity reflective of their business and values.What was...