Competitive analysis is crucial for a successful growth strategy. At Nioma, we’ve done countless competitor research projects as a part of our strategic services. There’s no doubt that any business that wants to be top of mind for their customers needs to understand...
It's worth analyzing the way that Gen Z and Millennials are buying luxury goods. Especially as they grow to become a significant market. The baby boomer generation and Gen X have long been core targets for marketers in the luxury space. Mainly, because they had...
Multi-channel marketing for a leading online art galleryZatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world. They have been featured in many major publications such as Architectural...
Rebranding a Community Staple of Over 30 YearsEpicuria is an Ottawa food shop and catering company located in Ottawa. As a company founded by chefs, they’re known for their gourmet meals, artisanal grocery items and upscale corporate catering services. We worked with...
A modern brand identity for an interior design studio.Louise Cardinal Concept is a mother-daughter interior design duo that offers interior design and decor services. We worked with them to design a brand identity reflective of their business and values.What was...