As a crucial component of most companies’ marketing strategy, social media is always changing. And it’s increasingly important to stay on top of current trends. With new platforms and features being added on a regular basis, knowing which are worth exploring will help...
Insights
Is social media marketing effective on its own?
There is no doubt social media is a powerful tool for marketing your business. Today, some form of social media presence is crucial if you want to appear legitimate to your audience. Would you really trust a business that has zero presence on social media? Gone are...
How Founders and Brands Can Leverage LinkedIn
LinkedIn has 830 million users around the world, and over 58 million registered companies. There’s no doubt this professional social media networking tool worth incorporating into your social media marketing strategy – not only for B2B brands, but for DTC and beyond....
These Trends Are Influencing Social Media Right Now
The landscape of social media is always changing. This means brands need to stay informed about the latest trends and best practices. Facebook and Instagram’s infamous algorithm have thrown many a social media manager or business owner for a loop – because...
Case Studies
Multi-Channel Marketing for a Leading Online Art Gallery
Multi-channel marketing for a leading online art galleryZatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world. They have been featured in many major publications such as Architectural...
Rebranding and Marketing for a Community Staple of Over 30 Years
Rebranding a Community Staple of Over 30 YearsEpicuria is an Ottawa food shop and catering company located in Ottawa. As a company founded by chefs, they’re known for their gourmet meals, artisanal grocery items and upscale corporate catering services. We worked with...
Modern Brand Identity for An Interior Design Studio
A modern brand identity for an interior design studio.Louise Cardinal Concept is a mother-daughter interior design duo that offers interior design and decor services. We worked with them to design a brand identity reflective of their business and values.What was...