As the online world continues to evolve, an outdated website can have a negative impact on your online presence. Some clear signs of an outdated website include an old or unprofessional design, slow loading times, broken links, and poor mobile responsiveness. ...
Marketing in the ever-changing digital space requires adaptability and flexibility as new trends and developments are continuously emerging. While it’s imperative to stay ahead of the curve, it’s equally crucial to know which marketing mistakes to avoid. There are...
A rebrand can help a company increase brand recognition, strategically reposition themselves, or better connect with their audience. What’s involved in a rebrand can vary from situation to situation – it often involves a new brand strategy and full visual identity...
Establishing a strong online presence for your business starts with your website. While developing the website is the first step, it’s just as important to update it regularly. Web audits play an integral role in maintaining and improving your online presence. A web...
As a crucial component of most companies’ marketing strategy, social media is always changing. And it’s increasingly important to stay on top of current trends. With new platforms and features being added on a regular basis, knowing which are worth exploring will help...
There are many things to consider when building an effective marketing strategy for your business. Many businesses choose to focus their efforts primarily on outbound strategies such as paid advertising campaigns because of the instant transparency into return on...
The verdict is still out on whether 2023 will mark the beginning of an economic recession (and when it will happen). The truth is that every business is likely to face a recession at some point or another in its lifespan. Knowing how to market your company effectively...
Let's face it: you've got big plans for your business in 2023. You want to grow your customer base, generate more revenue, and develop new offers. But how do you get there? There are many paths to success, but marketing is non-negotiable if you want to scale your...
Competitive analysis is crucial for a successful growth strategy. At Nioma, we’ve done countless competitor research projects as a part of our strategic services. There’s no doubt that any business that wants to be top of mind for their customers needs to understand...
Every founder wants one thing – to move their business forward. This is no exception when it comes to marketing. After all, the goal of investing in marketing initiatives is to grow your revenue – whether you’re focused on improving retention, cross-selling or...
Multi-channel marketing for a leading online art galleryZatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world. They have been featured in many major publications such as Architectural...
Rebranding a Community Staple of Over 30 YearsEpicuria is an Ottawa food shop and catering company located in Ottawa. As a company founded by chefs, they’re known for their gourmet meals, artisanal grocery items and upscale corporate catering services. We worked with...
A modern brand identity for an interior design studio.Louise Cardinal Concept is a mother-daughter interior design duo that offers interior design and decor services. We worked with them to design a brand identity reflective of their business and values.What was...