The Nioma Blog

Branding & Marketing Insights

Branding insights, industry news, and behind the scenes updates from Nioma

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How Do You Measure a Brand?

How Do You Measure a Brand?

When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...

The ROI of Brand Development

The ROI of Brand Development

Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...

Does Our Company Need a New Website?

Does Our Company Need a New Website?

The digital landscape moves quickly and regular changes to design trends, web development best practices, and industry standards are to be expected. On top of that, your brand has likely evolved over the last few years – so that website from 2018 may no longer be an...

How Founders and Brands Can Leverage LinkedIn

How Founders and Brands Can Leverage LinkedIn

LinkedIn has 830 million users around the world, and over 58 million registered companies. There’s no doubt this professional social media networking tool worth incorporating into your social media marketing strategy – not only for B2B brands, but for DTC and beyond....

Why Brands Driven By Values Succeed

Why Brands Driven By Values Succeed

“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...

When is the right time to invest in brand strategy?

When is the right time to invest in brand strategy?

If you've considered investing in brand strategy before, you may have asked yourself – how will I know when the time is right? The truth is, everyone's situation is different. Strategy isn't something you want to rush. It takes time. Having a solid brand strategy can...