Insights

Brand-building insights, industry news, marketing strategies and behind the scenes updates
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2023 Social Media Trends

2023 Social Media Trends

As a crucial component of most companies’ marketing strategy, social media is always changing. And it’s increasingly important to stay on top of current trends. With new platforms and features being added on a regular basis, knowing which are worth exploring will help...

Marketing Your Business in a Recession

Marketing Your Business in a Recession

The verdict is still out on whether 2023 will mark the beginning of an economic recession (and when it will happen). The truth is that every business is likely to face a recession at some point or another in its lifespan. Knowing how to market your company effectively...

How Much Competitor Research is Too Much?

How Much Competitor Research is Too Much?

Competitive analysis is crucial for a successful growth strategy. At Nioma, we’ve done countless competitor research projects as a part of our strategic services. There’s no doubt that any business that wants to be top of mind for their customers needs to understand...

Why Your Company Needs Marketing Momentum

Why Your Company Needs Marketing Momentum

Every founder wants one thing – to move their business forward. This is no exception when it comes to marketing. After all, the goal of investing in marketing initiatives is to grow your revenue – whether you’re focused on improving retention, cross-selling or...

How Consumer Attitudes Towards Homes Are Changing

How Consumer Attitudes Towards Homes Are Changing

What does home mean to you? As we've moved into a digital economy, the way we think about and experience our living spaces has evolved. For companies that sell home goods (like furniture makers or home decor companies) and even interior designers, this means changing...

How Do You Measure a Brand?

How Do You Measure a Brand?

When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...

The ROI of Brand Development

The ROI of Brand Development

Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...

Case Studies

Multi-Channel Marketing for a Leading Online Art Gallery

Multi-Channel Marketing for a Leading Online Art Gallery

Multi-channel marketing for a leading online art galleryZatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world.  They have been featured in many major publications such as Architectural...

Modern Brand Identity for An Interior Design Studio

Modern Brand Identity for An Interior Design Studio

A modern brand identity for an interior design studio.Louise Cardinal Concept is a mother-daughter interior design duo that offers interior design and decor services. We worked with them to design a brand identity reflective of their business and values.What was...