What does home mean to you? As we've moved into a digital economy, the way we think about and experience our living spaces has evolved. For companies that sell home goods (like furniture makers or home decor companies) and even interior designers, this means changing...
When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...
There is no doubt social media is a powerful tool for marketing your business. Today, some form of social media presence is crucial if you want to appear legitimate to your audience. Would you really trust a business that has zero presence on social media? Gone are...
Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...
“What are your goals?”“We want to improve our search rankings, grow our followers and increase our web traffic.”“That’s great. Why?” This is a conversation we have regularly, and it isn’t a bad thing. When we talk to business owners, founders and CMOs about their...
The digital landscape moves quickly and regular changes to design trends, web development best practices, and industry standards are to be expected. On top of that, your brand has likely evolved over the last few years – so that website from 2018 may no longer be an...
LinkedIn has 830 million users around the world, and over 58 million registered companies. There’s no doubt this professional social media networking tool worth incorporating into your social media marketing strategy – not only for B2B brands, but for DTC and beyond....
“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...
The landscape of social media is always changing. This means brands need to stay informed about the latest trends and best practices. Facebook and Instagram’s infamous algorithm have thrown many a social media manager or business owner for a loop – because...
It's worth analyzing the way that Gen Z and Millennials are buying luxury goods. Especially as they grow to become a significant market. The baby boomer generation and Gen X have long been core targets for marketers in the luxury space. Mainly, because they had...
SEO and web design for a local property management companyFlex is an Ottawa-based property management company that aims to meet the ever-changing needs of landlords and tenants. They offer full service property management, tenant placement services as well as...
A refreshed online presence for a local hair salon.Since 1997, this Narimane Kanaan Hair Design has provided women and men with expert hair styling services. As a L’Oréal Professional salon, top shelf products, a commitment to education and striving for excellence are...
Marketing for medical aesthetic artistry.You Derma provides medical aesthetics services in Ottawa including cosmetic injectables and medical grade skincare. Their services combine science and artistry to provide their clients with incredible results. We worked with...