Multi-channel marketing for a leading online art gallery
Zatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world. They have been featured in many major publications such as Architectural Digest, In Style, Elle Decor and The New York Times.
What was done
content strategy
social media marketing
blogging
email marketing
seo research
copywriting
graphic design
The Challenge
The goal was to increase brand awareness through a diversified marketing strategy that encompassed multiple channels. The brand needed not only a strong content marketing strategy, but one that was holistic in its approach, with all elements tied together cohesively.
The Solution
We developed a multi-channel content marketing strategy for the online retailer that included email marketing, blog posts and social media content. Our goal was to promote their incredible collection of curated original art pieces and highlight the benefits of ordering from a company that supports new and emerging artists.
Our marketing efforts resulted in an increased social media reach and following, with an increase in reach of 60.4% YoY on Instagram and 27.3% YoY on Facebook. Our updated email marketing strategy has resulted in open rates that are consistently above average.
Recent Work
Explore more of Nioma’s projects involving content marketing services, digital demand strategy, branding, web design and more.
A Modern Rebrand for Timeless, Heirloom-Quality Furniture
A modern rebrand for timeless, heirloom-quality furniture.Acre Made is a Canadian furniture company that focuses on building sustainable handcrafted furniture. They create made to order furniture and custom furniture pieces in both the B2C and B2B space, crafting...
Creative Design For an Insurance Software Company
A creative approach for your not-so-average insurance software.Kamillio is an award winning cloud-based insurance platform. We worked with them to design creative for social media campaigns that reflect their fun, refreshing brand.What was donecreative social media...