Multi-channel marketing for a leading online art gallery
Zatista is a leading online art retailer. Their online gallery is home to thousands of original works created by artists around the world. They have been featured in many major publications such as Architectural Digest, In Style, Elle Decor and The New York Times.
What was done
social media marketing
The goal was to increase brand awareness through a diversified marketing strategy that encompassed multiple channels. The brand needed not only a strong content marketing strategy, but one that was holistic in its approach, with all elements tied together cohesively.
We developed a multi-channel content marketing strategy for the online retailer that included email marketing, blog posts and social media content. Our goal was to promote their incredible collection of curated original art pieces and highlight the benefits of ordering from a company that supports new and emerging artists.
Our marketing efforts resulted in an increased social media reach and following, with an increase in reach of 60.4% YoY on Instagram and 27.3% YoY on Facebook. Our updated email marketing strategy has resulted in open rates that are consistently above average.
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