Marketing for medical aesthetic artistry.
You Derma provides medical aesthetics services in Ottawa including cosmetic injectables and medical grade skincare. Their services combine science and artistry to provide their clients with incredible results. We worked with them on their web presence as well as on their social media marketing.
What was done
customer research
web design and development
copywriting
search engine optimization (seo)
content strategy
social media marketing
email marketing
The Challenge
The medical aesthetics industry is oversaturated with clinics offering dozens of services and lacking specialization. This is where You Derma is different. We needed a strategy to communicate their level of expertise without compromising the inherent warmth and compassionate values of the brand. They also needed an improved web presence to gain more visibility online and drive conversions.
The Solution
We worked with the company to design and develop a modern, user-friendly website that was optimized for search engines. We worked with them to set up and integrate a modern online booking solution in order to increase conversions and optimize appointment bookings for various medical aesthetics services.
We also developed a comprehensive, multi-channel content strategy that includes various social media platforms and email marketing.
The result? We boosted organic search traffic with an average engagement rate of over 85%. On Instagram, we have grown You Derma’s following at an average quarterly follower growth rate of 5%, nearly three times the industry average growth rate of 1.69%. We continue to work with You Derma to refine their online presence and boost growth through social media marketing and email strategies.
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