Marketing for medical aesthetic artistry.
You Derma is a medical aesthetics clinic that combines the best of medical science and artistry. They offer a range of services including cosmetic injectables, laser treatments and skin care treatments.
What was done
web design and development
search engine optimization (seo)
social media marketing
After years of working alongside the company, supporting them with marketing services. we have seen their incredible growth over the years. The clinic was evolving and needed a rebrand and new website to support their expansion.
They wanted their branding to more accurately reflect their approach and the people they serve. With a new location opening, and new services being introduced, SEO was crucial to helping them reach a new audience.
We developed a new brand identity for You Derma that was sophisticated, elegant and that better reflected a more gender-neutral look. We opted for clean, sleek brand elements, accented by a pop of colour. This updated brand identity was more mature and better targeted to their current clientele base. Their new branding was used to update their social media presence, clinic signage and website.
Once the brand identity was finalized, we began development for their new website. Their brand is heavily steeped in education and medical science so we created their service pages to be very informative about each treatment. SEO was considered at every step and we optimized their website to include both technical and on-page SEO keywords to help drive organic web traffic.
You Derma timed the launch of their rebrand and new website to coincide with the opening of their new clinic location.
We also developed a comprehensive, multi-channel content strategy that includes various social media platforms and email marketing.
In result of our efforts, we boosted organic search traffic with an average engagement rate of over 85%. On Instagram, we have grown You Derma’s following at an average quarterly follower growth rate of 5%, nearly three times the industry average growth rate of 1.69%. We continue to work with them to refine their online presence and boost growth through social media marketing and email strategies.
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