Acre Made
Custom furniture company specializing in handcrafted, timeless pieces.
Full Rebrand and Digital Marketing for a Canadian Furniture Company
Acre Made, formerly known as Son of a Woodcutter, needed a complete rebrand, a modern and intuitive website, and a targeted marketing approach to drive customer engagement and conversions.
Shopify E-Commerce Development
We reimagined Acre Made’s brand with a refined look and feel that is both minimal and sophisticated. Our team then created a sleek, responsive Shopify website that emphasizes the beauty and customization options of their products.
Content Marketing
To complement the furniture company’s rebrand and digital strategy, we developed a content marketing plan that focused on telling the story behind the craftsmanship and artistry of their custom furniture. This involved writing search-friendly blog posts and creating strategic social media campaigns.
This integrated content marketing approach helped reinforce their reputation as a leader in custom furniture while boosting organic traffic and driving engagement.
B2B Trade Program Marketing
We repositioned their Trade Program to better appeal to interior designers and other trade professionals who may be looking for custom furniture pieces for their projects. We created informational landing pages, catalogues and a comprehensive B2B strategy.
Email Marketing
To maximize the brand’s reach and engage their target audience, we implemented targeted email marketing campaigns and automations, including welcome flows and post-purchase sequences.
Average
Open Rates
Increase in CTR
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“We have partnered with Nioma as our marketing agency for years now and could not be more happy with their services. They are open to our ideas, and always build on them further, having a lot of industry knowledge and creative ideas themselves. We would highly recommend using them for your branding or marketing needs as they are a talented team of individuals that are always striving for success of the brands they work with!”