Acre Made

Custom furniture company specializing in handcrafted, timeless pieces.

Shopify Development
Rebranding
Conversion Optimization
Content Marketing
Trade Program
Social Media Marketing
Brand Strategy
Display Design
Copywriting
Advertising

Full Rebrand and Digital Marketing for a Canadian Furniture Company

Acre Made, formerly known as Son of a Woodcutter, needed a complete rebrand, a modern and intuitive website, and a targeted marketing approach to drive customer engagement and conversions.

furniture company website homepage showcasing nioma's digital marketing services
Mobile website design for furniture company, showcasing responsive design by Nioma

Shopify E-Commerce Development

We reimagined Acre Made’s brand with a refined look and feel that is both minimal and sophisticated. Our team then created a sleek, responsive Shopify website that emphasizes the beauty and customization options of their products.

online blog furniture catalogue, designed for user-friendly browsing by Nioma.

Content Marketing

To complement the furniture company’s rebrand and digital strategy, we developed a content marketing plan that focused on telling the story behind the craftsmanship and artistry of their custom furniture. This involved writing search-friendly blog posts and creating strategic social media campaigns.

This integrated content marketing approach helped reinforce their reputation as a leader in custom furniture while boosting organic traffic and driving engagement.

Magazine feature of Acre Made furniture, highlighting brand presence and editorial design by Nioma

B2B Trade Program Marketing

We repositioned their Trade Program to better appeal to interior designers and other trade professionals who may be looking for custom furniture pieces for their projects. We created informational landing pages, catalogues and a comprehensive B2B strategy.

Email Marketing

To maximize the brand’s reach and engage their target audience, we implemented targeted email marketing campaigns and automations, including welcome flows and post-purchase sequences.

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Increase in CTR
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Black Friday email campaign showcasing furniture deals, designed for furniture company by Nioma Studio
Email marketing design featuring handcrafted wood furniture collection and promotional sale by Nioma for furniture company.
Email marketing design showcasing handcrafted wood furniture collection and Black Friday sale for furniture company, designed by Nioma.

“We have partnered with Nioma as our marketing agency for years now and could not be more happy with their services. They are open to our ideas, and always build on them further, having a lot of industry knowledge and creative ideas themselves. We would highly recommend using them for your branding or marketing needs as they are a talented team of individuals that are always striving for success of the brands they work with!”