Now more than ever, a digital-first approach to building a brand is a needed.
Let’s face it – the present is digital. In recent years, we’ve overwhelmingly welcomed the digital revolution with open arms. This was only accelerated by the pandemic, which changed the way many small and medium sized businesses would approach digitization in their businesses forever.
Because for a while, going digital was optional. Today, it’s a non-negotiable.
Brand Adaptability in a Digital World
A durable brand is an adaptable brand. Changing technology and business models, paired with rapidly evolving consumer habits, means companies need to be quick to adapt and evolve.
In the internet era, everything is fast-paced. The tactics that worked for you yesterday may be less effective tomorrow – whether it’s because of a radical change in buyer behaviour, newer and better platforms, or an updated algorithm you have little control over. But brands shouldn’t see this as a negative. On the contrary, it’s an opportunity to get a leg up on the competition.
An Ever-Evolving Marketing Strategy
The key is to have a marketing strategy with room for flexibility, and to continuously test and re-evaluate performance. Using KPIs (key performance indicators), brands can measure their success on an ongoing basis. Regularly revisiting marketing strategies is crucial as well as keeping an eye on trends in areas like SEO, social media, PPC marketing and more.
Strong brands should embrace this adaptable model, with continuous research and strategy, and an openness to new platforms and tactics. Sure, not every tactic will be 150% effective, but the only way to know is to try.
Marketing is not one-size fits all, and the reality is, when it comes to marketing and growing your brand, the work is never done.
The strongest brands are in it for the long haul.