With email marketing, you can communicate directly with your audience by reaching them right in their inbox. This cost effective marketing tactic drives an average return on investment (ROI) of $36 for every dollar spent, higher than any other channel! Leverage the power of email marketing with conversion-driven, eye-catching email campaigns and automations.
OTTAWA MARKETING AGENCY
Drive Action with Email Marketing
Email marketing involves sending promotions, content or automated sequences to a targeted group of people through email. The goal is to build relationships with potential or existing customers, promote products or services, drive traffic to your website, and increase sales or engagement. With the right approach, you can nurture existing customers to improve customer retention and build brand loyalty.
One of the perks of this approach is that it allows you to market in a direct and targeted way, with access to measurable insights. Email campaigns and automations help support your overall business goals by generating website traffic, increasing conversions and improving customer retention.
From Inbox to Action
Guide your customer through different stages of the buyer funnel with email automations. Strategic workflows and triggers make sure you’re marketing to your customers in the right way, at the right time.
Communicate updates, share promotions, and distribute content to stay top of mind. Send targeted and segmented campaigns to drive traffic and conversions.
Through various strategies we help you grow your mailing list and attract engaged users who are likely to open and interact with your emails.
Email Marketing Strategy
At the heart of successful email marketing is a strong strategy. We work with you to develop a strategy, testing and optimizing over time for best results.
Turn Subscribers into Buyers
Maximize your marketing spend by leveraging the power of email. With personalized campaigns, timely promotions, automation sequences, list building and more, Nioma can help you incorporate email marketing into your digital marketing strategy.
What kind of results can businesses expect from email marketing?
We’ll work with you to create a strategy tailored to your specific business goals. That being said, results can vary based on the specific targets you’re looking to achieve – whether your goal is to increase product sales, course sign-ups or service subscriptions.
What kinds of industries benefit from email marketing?
Email is effective across many industries! Businesses in industries such as real estate, technology, e-commerce, and service-based businesses can all benefit from leveraging the power of email to support their overall marketing goals. For example:
- For e-commerce businesses: post-purchase and abandoned cart automations
- For technology companies: software updates, thought leadership content, lead nurturing automations
- For service based businesses: customer education, promotions, referral automations
No matter your industry, we work with you to tailor a plan that supports your business goals.
Do I need a massive budget for email marketing?
This is a cost effective marketing tactic which is accessible to small businesses, startups, and companies of all sizes. It’s important to understand that email marketing services are an investment. Studies have even shown that email drives a return on investment (ROI) of $36 for every dollar spent.
Can email work for me even if I don’t have a big subscriber list?
People get too many emails these days, why should I bother?
Despite the fact that most of our inboxes get flooded on a regular basis, email marketing remains a valuable and ROI-friendly tool for businesses. Your customers do want to hear from you, and they will appreciate value-driven emails. Remember, high quality content stands up! With the right strategy, your business can see success – even in the most cluttered of inboxes!
I’m not sure which email platform I should be using. Can you help me?
There are several email marketing platforms to choose from, however the best one for your business will depend on several factors, such as any necessary integrations, your email marketing goals, the type of service or product you are offering and more. If you’re unsure which platform is best for your business, we can certainly work with you to determine which platform is best for your business. As a digital marketing agency that offers email marketing services, we’ve worked with several different platforms and can help you determine which is the best fit once we’ve learned more about your business and requirements.
Which platforms do you work with?
We work with several different email platforms including Hubspot, ActiveCampaign, Omnisend, Klaviyo, Mailchimp and others. We use only the best tools and can help you determine which platform is right for you.