Marketing Strategy

You know where you want your business to be, but you’re not quite sure how to get there. Whether you’re looking to generate more leads, reposition your company, or simply feeling overwhelmed with all the marketing options, we’ll custom tailor a strategy for your business and help you reach your goals with confidence.


Tired of Guessing Whether Or Not Your Marketing Will Work?

Many businesses make the mistake of trying different marketing tactics without any plan, and end up disappointed when they don’t see the results they were hoping for.

That’s why it’s essential to work with a marketing agency to have an evidence-backed strategy. A holistic marketing strategy will show you where to focus your efforts and budget to help you reach your goals. While testing and improvements are always necessary, a solid marketing strategy will save you from costly trial and error.

Your Roadmap to Marketing Success

Join forces with our team of marketing experts to unlock the full potential of your marketing. You’ll get a top-notch strategy that considers every aspect of your brand and marketing, tailored specifically to your unique needs and goals.

We don’t believe in one-size-fits-all solutions, so we work with you to understand your business operations, customers and needs and craft a strategy that supports it.

I can’t say enough great things about Nioma Studio and the principal, Kate Bourque. The team has always been extremely professional and attentive to our firm’s needs. They take ownership of their work and push us to be better. The team is enthusiastic about each and every project they have conducted with us and I can honestly say that they feel like part of our team. I’m proud to recommend them to my industry colleagues and beyond.
Christian Szpilfogel

Chief Investment Officer at Aliferous Group

“My experience with the team at Nioma Studio has been outstanding. They helped me with a marketing strategy for my business. I was impressed with the thorough research, communication & overall experience. I look at my business from a new perspective which has helped me grow my client list.
Jordann Brown

Owner, Jordann Brown Imaging

Ignite Growth With Powerful Marketing Strategy

Understand your customers, foster long term growth, and gain a clearer sense of direction. Our marketing agency works with you to strategize solutions to drive you towards your business goals.

What are the benefits of having a marketing strategy?

Having a marketing strategy gives you a clear roadmap and direction, making sure that all of your marketing efforts align with your business goals. This ensures efficient resource allocation, optimizing your budget for maximum return on investment.

Businesses that invest in marketing strategy stay focused and consistent in their messaging and increase brand recognition. A strategy also allows for better understanding of the target audience, resulting in more effective campaigns and improved customer engagement. 

Is marketing strategy worth the investment?

While creating a marketing strategy does require an initial investment of time and resources, its benefits far outweigh the costs. Ultimately, a well-executed strategy can lead to increased brand awareness, higher customer acquisition, improved customer retention, and enhanced overall profitability.

Businesses that invest in a well-thought-out marketing strategy are better positioned for success.

How much should I be spending on marketing?

The amount a business should spend on marketing as a percentage of revenue can vary based on several factors, including the industry, business size, growth stage, and overall marketing objectives. Generally, small and new businesses may need to allocate a higher percentage of their revenue to marketing to establish their presence and attract customers, while more established and larger businesses might allocate a lower percentage.

A commonly cited guideline is to allocate around 5% to 10% of your gross revenue on marketing for established businesses. However, this can vary. For startups or businesses in competitive industries, the percentage may be higher, around 10% to 20% or even more.

It’s crucial to strike a balance between investing enough in marketing to promote growth and not overburdening your budget. Consider factors like your business’s specific needs, growth goals, and the potential return on investment (ROI) from your marketing efforts.

Will marketing strategy give me and edge over competitors?

Yes, a well-executed marketing strategy can help you stand out and gain a competitive edge.

Marketing strategy will help you differentiate in the market, tailor your marketing more strategically to your target audience, understand your competitor’s strengths and weaknesses, and maximize your ROI. It can also boost your customer retention, increase customer lifetime value (CLV) and foster long-term growth.

How do you measure the effectiveness of marketing?

We measure various metrics and key performance indicators (KPIs) to assess the impact of marketing efforts. These will vary based on the nature of your business and goals. However, some include return on investment (ROI), conversion rates, website analytics, customer acquisition cost (CAC), social media engagement, brand awareness and more. We believe it is important to monitor and track results for our clients on an ongoing basis so that we can continuously to improve your marketing.

What kinds of industries do you work with?

We’ve developed marketing strategies for businesses in the real estate industry, insurtech, food and beverage, home goods, beauty services and more.

Start Seeing Results From Your Marketing Efforts.

Book a free introductory marketing strategy session.