As the online world continues to evolve, an outdated website can have a negative impact on your online presence. Some clear signs of an outdated website include an old or unprofessional design, slow loading times, broken links, and poor mobile responsiveness.
These can cause a lack of engagement and result in decreased traffic to your website.
If you’re aware that your website is outdated, it’s essential to take action.
However, revamping a website can be a daunting task without the support of expert web professionals, such as web design agency or a web marketing agency. These experts have the skills and resources to modernize and improve your website, ensuring it meets the latest user expectations and design trends.
By working with a web design professional, you can achieve a website that is not only up-to-date but also user-friendly and engaging. So, if you’re not getting the results you want from your website, it may be time to consider a redesign. Don’t let an outdated website hold you back; invest in your online presence and see the benefits of an updated website for yourself.
Keep reading for some signs your website might be outdated.
Lack of Responsiveness
In 2023, a website that isn’t mobile friendly is just not acceptable to customers. According to Oberlo, 60.28% of all web traffic came through mobile phones as of November 2022. With more than half of users accessing websites through their phones, it’s absolutely crucial to have a responsive website.
We typically don’t see this as often as we used to, which is a great thing. The majority of companies have caught up to responsive web design.
However, even if your site is already mobile-friendly, it may not be truly mobile-friendly. There are important considerations that go into designing for mobile.
For example, on a smartphone, screen real estate is much less than on a desktop. This means you’re working with limited visual space and need to be strategic about content placement and design elements. Page speed is also a crucial factor to consider on mobile, as your site speed can vary between different devices.
Confusing User Experience
Great user experience (UX) is crucial to website success. Poor UX can lead to confusion for your customers and low conversion rates. This means that users don’t complete important actions, like submitting a contact form, booking a software demo, or purchasing a product. Ultimately, this impacts your bottom line and can hurt your business goals.
If your users find that the experience on your website is unprofessional or sloppy, this will also create a negative perception of your brand.
It can be challenging to understand what your prospects are experiencing on your website, especially when you are on the inside looking out. We typically recommend installing a tool like Hotjar on your website, which will record user sessions and give you full visibility into how potential customers are interacting with your website. This is a great way to identify user experience issues that you might have otherwise missed.
Unprofessional or Dated Design
If your customers can sense that a lack of care went into the design quality of your website, what does that tell them about what they can expect from your products or services? Customers want a cohesive, elevated experience at each stage of the buyer’s journey. That includes your website.
An outdated design can reflect poorly on your company image, and make your brand look unprofessional or out of touch. If you want to stay relevant, a current and modern design is crucial to maintaining credibility.
This may not come as much of a surprise, but according to Adobe, given 15 minutes to browse, 59% of people prefer browsing ‘beautiful and well-designed’ sites than plain ones. Website engagement is an important factor when it comes to your online success. Poor design can lead to poor engagement rates, with users spending less time on your site before deciding to leave and go elsewhere – like your competitor’s website.
At the end of the day, design sells.
If your site’s content no longer reflects what your company does, it’s time for a refresh. The same is true if your target audience has shifted over time and your messaging was not created specifically for them. Content is king, and in order to have an effective site that converts, you need to be sure you’re speaking to the right audience and saying the right things.
Here are some signs your website content is outdated:
- Services/products are missing, or your site lists services/products that are no longer available. This can lead to confusion or even disappointment for potential customers.
- Your copy doesn’t match your brand. For example, the tone may be too young and you are trying to attract an older audience.
- Your content doesn’t reflect current best practices or industry standards.
- Your content isn’t optimized for search. Even if you optimized your copy five years ago, SEO best practices change over time. If your website’s content is not optimized for search engines, it can be difficult for potential customers to find your site through platforms like Google.
Slow Loading Times
If your website takes a long time to load, it may be due to outdated coding or an overabundance of large image files. Slow load times can be frustrating for users, and may cause them to leave your site and look elsewhere.
On top of having a negative impact on your user experience, slow site speed can also negatively impact search rankings, leading to a reduced ability to drive organic traffic to your website.
In cases where your website is using a lot of deprecated code, it’s often best to start fresh with an entirely new website rather than trying to optimize the current site, as these attempts can be unsuccessful and ultimately more costly in the long run.
Should You Optimize What You Already Have, Or Start From Scratch?
A web audit can help you identify outdated elements on your website and determine whether simple optimizations will suffice, or a full overhaul of the website is needed.
A full overhaul may seem more expensive in the short-term. However, when it comes to trying to maintain an outdated site with band-aid fixes, this approach is often more costly and less effective in the long run. It’s best to invest your marketing budget into whichever approach will bring you the most impact and ROI.
A Refreshed Online Presence
Revamping a website is an exciting opportunity to enhance its functionality and design. While it may seem challenging at first, with the expert support of a web design company, you can successfully improve your company’s online presence. Think of it as a chance to explore new possibilities and create a more user-friendly experience for your audience.
If you’re looking to launch a brand new website, Nioma can help. Our mission is to empower established and growing companies by crafting strategic and impactful online presences.
We collaborate closely with our clients to understand their unique needs and goals, and leverage our expertise to develop customized solutions that maximize their digital potential. Let us help you elevate your online presence and achieve your business objectives.