As a crucial component of most companies’ marketing strategy, social media is always changing. And it’s increasingly important to stay on top of current trends. With new platforms and features being added on a regular basis, knowing which are worth exploring will help you refine your digital content strategy.
What’s trending on social media right now?
We’ve compiled a list of the top trends we’re going to be seeing for 2023.
Brand Authenticity
These days, people are documenting their daily lives on social media, giving their followers a glimpse into the behind the scenes. Now, consumers expect the same from brands too. A Sprout Social survey found that 86% of respondents say transparency from businesses is more important than ever before.
Brands can create a sense of authenticity by sharing content that features their employees or behind the scenes looks at their day-to-day operations. By stepping away from a perfectly curated content strategy, you open up an opportunity for your followers to relate to you. Letting them get to know your employees on a more personal level, or even sharing funny moments from the office, gives your followers a chance to build a relationship with your brand that goes beyond your products or solutions.
Social Responsibility
Corporate responsibility has been a hot topic in recent years and continues to be in 2023. Consumers have an expectation that businesses will find ways to give back, whether that’s through supporting their local communities or participating in charitable endeavors. Supporting a cause that aligns with your brand’s values and sharing its importance with your followers is a great way to foster trust.
There are brands like Toms and tentree, who have made supporting their cause of choice a cornerstone of their brand identity. However, even if this isn’t the case for your brand, you can still do social good. Try incorporating an element of corporate responsibility into your social media content by sharing information about the causes you support and what your organization is doing to help.
Short-Form Content
We’ve seen the rise of video content across all social media platforms in the last few years. With the growing popularity of TikTok and Instagram Reels, this doesn’t come as a surprise. Video content will continue to be king in the coming year, but with a shift towards more bite-sized content. On average, your followers will stay tuned in for approximately 8 seconds before they lose interest. This means it’s more important than ever to make your video content short and sweet. Focusing your efforts on short videos also means that it’s easier than ever to incorporate video content into your social media strategy if you haven’t already. Not only are videos better for encouraging engagement, but they also give you an opportunity to educate your followers about your brand in a fun, efficient way.
Local Targeting
Many brands have already incorporated SEO practices into their web marketing efforts but have neglected to incorporate local targeting practices into their social media strategy. Using local targeting tools like geotags and hashtags in your social media posts is akin to using SEO on your website.
With more people looking to shop local and support small businesses, both geotags and hashtags help consumers discover your brand when they’re conducting searches. This strategy is especially effective for small businesses who are looking to attract local clients in their area, but adding local targeting can be helpful for larger brands too when used for advertising campaigns. Local targeting is an easy method to help your brand connect with your ideal clients and it takes no more than a few clicks.
An Ever Evolving Digital Space
Social media is ever-changing – and so are your customer’s expectations about how brands show up online. By being aware of current social media trends, you can make sure you’re putting your brand’s best foot forward in the digital space.
If you’re ready to start harnessing the power of social media marketing, let us help!
Nioma is a full-service marketing agency offering social media and content marketing services. We can create a customized social media marketing plan for you to take advantage of 2023’s top social media trends. Book a call with us today and let’s get started.
