Competitive analysis is crucial for a successful growth strategy. At Nioma, we’ve done countless competitor research projects as a part of our strategic services. There’s no doubt that any business that wants to be top of mind for their customers needs to understand...
Growth Lab by NIOMA
Why Your Company Needs Marketing Momentum
Every founder wants one thing – to move their business forward. This is no exception when it comes to marketing. After all, the goal of investing in marketing initiatives is to grow your revenue – whether you’re focused on improving retention, cross-selling or...
Want to plan an effective marketing strategy? Start with business goals first
“What are your goals?”“We want to improve our search rankings, grow our followers and increase our web traffic.”“That’s great. Why?” This is a conversation we have regularly, and it isn’t a bad thing. When we talk to business owners, founders and CMOs about their...
Digital Marketing
Why Real Estate Professionals Need a Strong Online Presence
The real estate industry is becoming increasingly digital — from advertising listings, to industry networking and even closing deals. With real estate business dealings starting primarily online these days, it’s more important than ever to have a strong online...
B2B SaaS Marketing Trends Worth Watching
As technology continues to evolve at a rapid pace, so does the approach used by B2B SaaS companies to reach and engage their target audiences. From leveraging new channels and technologies to understanding the shifting needs and preferences of customers, keeping...
Is a Digital Demand Strategy Right for Your Company?
Every business owner wants to drive more sales and grow their customer base (and their bottom line). A digital demand strategy can help generate more leads and conversions, and can also be used as a tool to effectively increase brand awareness. Multiple marketing...
Branding & Identity
Considering a rebrand? Here’s what you need to know
A rebrand can help a company increase brand recognition, strategically reposition themselves, or better connect with their audience. What’s involved in a rebrand can vary from situation to situation – it often involves a new brand strategy and full visual identity...
How Do You Measure a Brand?
When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...
The ROI of Brand Development
Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...
Web Design
Signs Your Website is Outdated
As the online world continues to evolve, an outdated website can have a negative impact on your online presence. Some clear signs of an outdated website include an old or unprofessional design, slow loading times, broken links, and poor mobile responsiveness. ...
5 Ways a Web Audit Can Improve Your Online Presence
Establishing a strong online presence for your business starts with your website. While developing the website is the first step, it’s just as important to update it regularly. Web audits play an integral role in maintaining and improving your online presence. A web...
Does Our Company Need a New Website?
The digital landscape moves quickly and regular changes to design trends, web development best practices, and industry standards are to be expected. On top of that, your brand has likely evolved over the last few years – so that website from 2018 may no longer be an...