Growth Lab by NIOMA
“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...
The landscape of social media is always changing. This means brands need to stay informed about the latest trends and best practices. Facebook and Instagram’s infamous algorithm have thrown many a social media manager or business owner for a loop – because...
It's worth analyzing the way that Gen Z and Millennials are buying luxury goods. Especially as they grow to become a significant market. The baby boomer generation and Gen X have long been core targets for marketers in the luxury space. Mainly, because they had...
If you've considered investing in brand strategy before, you may have asked yourself – how will I know when the time is right? The truth is, everyone's situation is different. Strategy isn't something you want to rush. It takes time. Having a solid brand strategy can...
Now more than ever, a digital-first approach to building a brand is a needed. Let’s face it – the present is digital. In recent years, we’ve overwhelmingly welcomed the digital revolution with open arms. This was only accelerated by the pandemic, which changed the way...
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