Growth Lab by NIOMA
Every business owner wants to drive more sales and grow their customer base (and their bottom line). A digital demand strategy can help generate more leads and conversions, and can also be used as a tool to effectively increase brand awareness. Multiple marketing...
As the online world continues to evolve, an outdated website can have a negative impact on your online presence. Some clear signs of an outdated website include an old or unprofessional design, slow loading times, broken links, and poor mobile responsiveness. ...
Marketing in the ever-changing digital space requires adaptability and flexibility as new trends and developments are continuously emerging. While it’s imperative to stay ahead of the curve, it’s equally crucial to know which marketing mistakes to avoid. There are...
A rebrand can help a company increase brand recognition, strategically reposition themselves, or better connect with their audience. What’s involved in a rebrand can vary from situation to situation – it often involves a new brand strategy and full visual identity...
Establishing a strong online presence for your business starts with your website. While developing the website is the first step, it’s just as important to update it regularly. Web audits play an integral role in maintaining and improving your online presence. A web...
As a crucial component of most companies’ marketing strategy, social media is always changing. And it’s increasingly important to stay on top of current trends. With new platforms and features being added on a regular basis, knowing which are worth exploring will help...
There are many things to consider when building an effective marketing strategy for your business. Many businesses choose to focus their efforts primarily on outbound strategies such as paid advertising campaigns because of the instant transparency into return on...
The verdict is still out on whether 2023 will mark the beginning of an economic recession (and when it will happen). The truth is that every business is likely to face a recession at some point or another in its lifespan. Knowing how to market your company effectively...
Let's face it: you've got big plans for your business in 2023. You want to grow your customer base, generate more revenue, and develop new offers. But how do you get there? There are many paths to success, but marketing is non-negotiable if you want to scale your...
Marketing in the ever-changing digital space requires adaptability and flexibility as new trends and developments are continuously emerging. While it’s imperative to stay ahead of the curve, it’s equally crucial to know which marketing mistakes to avoid. There are...
The verdict is still out on whether 2023 will mark the beginning of an economic recession (and when it will happen). The truth is that every business is likely to face a recession at some point or another in its lifespan. Knowing how to market your company effectively...
Let's face it: you've got big plans for your business in 2023. You want to grow your customer base, generate more revenue, and develop new offers. But how do you get there? There are many paths to success, but marketing is non-negotiable if you want to scale your...
“It is not hard to make decisions when you know what your core values are.” – Roy Disney What Are Brand Values? Just like you’ve likely developed your own personal beliefs and values over the course of your life, your brand should have its own set of values. These...
If you've considered investing in brand strategy before, you may have asked yourself – how will I know when the time is right? The truth is, everyone's situation is different. Strategy isn't something you want to rush. It takes time. Having a solid brand strategy can...
Now more than ever, a digital-first approach to building a brand is a needed. Let’s face it – the present is digital. In recent years, we’ve overwhelmingly welcomed the digital revolution with open arms. This was only accelerated by the pandemic, which changed the way...
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