Growth Lab by NIOMA
On social media, authenticity and trust are currency. Building a genuine connection with your audience is not just a trend; it's a fundamental strategy for success. One potent tool in your arsenal for achieving this is User-Generated Content (UGC). In this article,...
In the fast-paced world of social media marketing, staying ahead of the curve requires more than just regular posting. To truly gauge the effectiveness of your social media efforts, it's essential to monitor and analyze key metrics. These metrics provide valuable...
Today’s consumers research their purchases online, often using online reviews to validate their buying decisions. An impactful way to build trust with your audience and increase sales is through the use of social proof. It is when people validate their decisions based...
With all the noise of today’s online landscape, customers crave more than generic interactions—they seek tailored experiences that make them feel seen and understood. In this article, part of our series on brand experience, we are delving into the psychological...
In the competitive real estate industry, it’s imperative for your business to stand out with effective real estate marketing. Building authority is how you differentiate yourself from your competitors in a sea of other real estate firms who are vying for the same...
The real estate industry is becoming increasingly digital — from advertising listings, to industry networking and even closing deals. With real estate business dealings starting primarily online these days, it’s more important than ever to have a strong online...
Brand experiences have transformative potential – giving you the ability to forge meaningful connections with your audience. In today's fiercely competitive business landscape, a remarkable brand experience is the key to setting yourself apart from the crowd. Let’s...
As technology continues to evolve at a rapid pace, so does the approach used by B2B SaaS companies to reach and engage their target audiences. From leveraging new channels and technologies to understanding the shifting needs and preferences of customers, keeping...
As a business, your brand is the foundation of everything that you do. Branding encompasses more than your logo, tagline or colours – it also includes your brand’s personality, values and messaging. Strategic branding is what allows you to position your business...
The real estate industry is becoming increasingly digital — from advertising listings, to industry networking and even closing deals. With real estate business dealings starting primarily online these days, it’s more important than ever to have a strong online...
As technology continues to evolve at a rapid pace, so does the approach used by B2B SaaS companies to reach and engage their target audiences. From leveraging new channels and technologies to understanding the shifting needs and preferences of customers, keeping...
Every business owner wants to drive more sales and grow their customer base (and their bottom line). A digital demand strategy can help generate more leads and conversions, and can also be used as a tool to effectively increase brand awareness. Multiple marketing...
A rebrand can help a company increase brand recognition, strategically reposition themselves, or better connect with their audience. What’s involved in a rebrand can vary from situation to situation – it often involves a new brand strategy and full visual identity...
When it comes to measuring results, there are some instances where it is more straightforward than others. For example, consider measuring the results of a social media ad campaign. You have access to the numbers and analytics. You can look at a dashboard and have a...
Before we begin to market any business, we start with the foundation – and that is the brand. Beyond a logo, some fonts, or colours, we’re asking deeper questions. Who are we as a company? Who do we want to work with? What are our guiding values? We define the company...
As the online world continues to evolve, an outdated website can have a negative impact on your online presence. Some clear signs of an outdated website include an old or unprofessional design, slow loading times, broken links, and poor mobile responsiveness. ...
Establishing a strong online presence for your business starts with your website. While developing the website is the first step, it’s just as important to update it regularly. Web audits play an integral role in maintaining and improving your online presence. A web...
The digital landscape moves quickly and regular changes to design trends, web development best practices, and industry standards are to be expected. On top of that, your brand has likely evolved over the last few years – so that website from 2018 may no longer be an...
